27 juillet 2025

75% of employees will become parents. How prepared is your Team?

75% of employees will become parents, yet only 9% of leaders feel prepared. Learn why structured leave support matters for retention.

Theresa Gschwandtner

Founder & CEO, Kundra

A calculator ontop a table

This week marks the final sprint of our MVP build—zeroing in on workflows that turn parental leave from an isolated HR task into a human-centered business advantage. Here’s what’s at stake, how we’re solving it, and why now is the moment to act.


1. Every Company Faces Parental Leave—Yet It’s Under-Engineered

  • ~ 75 % of working adults in France will become parents in their careers—but only 9 % of leadership feel prepared to manage those transitions (Parentaly 2024 report).

  • Most organizations have more formal processes for sabbaticals than for the event that impacts three-quarters of their workforce.

2. The Real Costs of Being Unprepared

  • Revenue Gap: A returning employee can experience up to a 40% productivity dip—for a salesperson with a €500 K annual quota, that’s €200 K in missed revenue over the first six months post-leave (Source).

  • Attrition Risk: New mothers are 30% more likely to leave without structured support (Source). Replacing one such salesperson costs 1.5×–2× their salary—that’s €120 K–€160 K for an €80 K role (Source).

  • Manual Overhead: HR, managers, and returners spend 8–12 hours cobbling together calendar reminders, email threads, and spreadsheets—time that could be spent coaching and collaborating.

3. Why Most Companies Struggle—And What We’re Doing Differently

  • No Structured Re-Onboarding: 71 % of returners receive zero formal reboarding plan (Source).

  • No Manager Training: 91 % of companies admit managers aren’t trained to shepherd parental transitions (Source).

  • Reactive Tools: Core HRIS platforms track dates only; everything else lives in ad-hoc emails and Excel.

At Kundra, we’ve built our MVP in partnership with industry leaders—Qonto, LinkedIn, Spotify, and Yousign—integrating their best-practice feedback such as an employee led handover, coverage plan, and a clear, structured re-onboarding with key milestones, directly into real-world workflows.

4. When You Get It Right—We See Game-Changing Impact

  • Spotify (Director of Sales):

    “Everything was structured so well…I returned wanting to excel, hit my target, and got promoted.”

  • Yousign (Head of Product Marketing):

    “My team member returned stronger. By end of Q1, she had already outperformed objectives.”

5. “Parental Leave Is Temporary, but How You Show Up as a Leader Leaves a Permanent Impression.”

“Parental leave is temporary, but how you show up as a leader leaves a permanent impression. The way you handle this moment can negatively or positively impact your entire team’s loyalty, performance, and culture.”

– Rita Bouzaid, Certified Coach on Parenthood & Career

6. Reflection Check—How Do You Do It Today?

  • Manual calendar reminders?

  • Email chains?

  • Spreadsheets?

If any of that rings true, you’re at risk of hidden costs and disengaged returners.

7. Why Now? Talent Wars & Regulatory Momentum

  • Generational Stakes: Millennials & Gen Z view structured, inclusive leave as table stakes—companies that lead here win in the talent wars (Source).

  • Regulatory Tailwinds: The EU’s Work–Life Balance Directive and tightening leave laws across France, the UK, and beyond make proactive parental-leave management a strategic necessity.

8. Unlock 9× ROI with a Plug-and-Play Pilot

  • Instant Start: Sign up with your work email—no complex integrations.

  • Minimal Commitment: Roll out to HR, managers, and returners; share feedback and a brief case study at 6 months.

  • Measure Success: Completion of return milestones, manager & employee feedback, and end-of-pilot ROI calculation.

  • Fast Timeline: Live in 1–2 weeks; six-month pilot with an ROI report at completion.


We’re onboarding 5 more companies this quarter, secure your spot.

Leverage best-practice workflows, coaching resources, and step-by-step guides today. Research shows that when returners are supported with proper processes, they report a 2.5× better leave experience (Source).

👉 Email theresa@kundra.ai to secure your pilot slot, or send me a quick LinkedIn DM for a chat: Theresa Gschwandtner

Let’s guarantee business continuity together.

NOUVEAUTÉ 2026 : le congé naissance

Jusqu’à 2 mois de congé supplémentaires par parent, avec un impact accru sur les chevauchements et les passations (au 1er janvier 2026).

NOUVEAUTÉ 2026 : le congé naissance

Jusqu’à 2 mois de congé supplémentaires par parent, avec un impact accru sur les chevauchements et les passations (au 1er janvier 2026).